September 28, 2026
The Niche Product Problem: How to Get Discovered When Your Category Barely Exists
Some products slot neatly into an existing category, and others sit awkwardly in a gap: too specific for a broad label like “AI tool,” yet too new for a mature search category of their own. Glypse lives in that gap. It is an AI research engine that tracks sentiment and emotional tone, compares candidates and…
janemayfield July 16, 2026
What Separates a High-Converting Coming-Soon Page From a Forgettable One
Most businesses treat a coming-soon page as a quick formality — something to throw up before the “real” website is ready. But for a growing number of teams, this early page is doing more strategic work than they realize. Done right, it becomes the first real conversion asset of the entire launch, not just a…
mayabayers